Events

Sifting Through Mountains of Data To Get Granular With Grupo Bimbo
Collecting massive amounts of customer and consumer data is one thing. What you do with it, how you use it to increase, enhance, and understand your relationship with your customers and consumers is a wholly different — and constantly evolving — challenge.
Shoe Carnival’s Deb Hannah Going Content-First At CGSM 2021
Deb Hannah, VP marketing at Shoe Carnival, will share a consumer marketing case study at the Consumer Goods Sales & Marketing Summit that demonstrates how the company grew a loyal following through its content-first approach, including how it continues to expand.

The Zero-Based Approach: Welch's Christine Kwiat on Fueling Product Innovation

Whether it’s right-sizing the staffing or knowing the magic question to get the necessary resources, the potential for a product launch misstep is vast, and learning from previous wins and losses is essential. Read on for an insider view on the food company’s product launch and project management strategies from Christine Kwiat, Welch’s VP of innovation.
A Culture of AI: Tyson Foods' Lee Slezak On Scaling New Tech Across the Enterprise

Tyson's VP of IT recently joined a CGT webinar sharing insight into its AI culture, the backbone of its analytics practice, how the company is attracting and nurturing data science talent, and the unsung hero of what makes this all work.
Driving Consumer Loyalty & Brand Trust Through Data Analytics Across the Supply Chain

Explore the methods today’s future-forward companies are leveraging to increase food safety and freshness, minimize waste, enhance their brand’s reputation, and grow profits by leveraging data analytics across the supply chain
As CES 2022 Plans To Return In-Person, Consumers Plan a Tech-Filled Holiday

When it comes to consumer comfort with artificial intelligence, today’s consumer goods brands and retailers might be happy to learn that shopping tops the list.
Research Shows How CGs Are Prioritizing Data, Analytics in Sales & Marketing

CGT and Sigmoid recently conducted a webinar to dive into exciting insights such as the trends that are shape-shifting consumers who demand agility, digital transformation, and use of AI and ML in sales and marketing that define the consumer goods companies in the post-pandemic world.
Managing Supply Chain Fragility and the Conscious Consumer

In this session, we’ll explore how to lead your business through the new normal by delivering a seamless supply chain, aligned to your company’s sustainability goals.
e.l.f. Beauty's Kory Marchisotto & Ekta Chopra To Get Personal At CGSM 2021

e.l.f. Beauty’s CMO Kory Marchisotto and CDO Ekta Chopra will take the stage at CGSM to discuss how to provide a more personalized experience at scale.
Cuisinart, Avocados From Mexico, Native Marketing All-Stars Talk Today's Tech Priorities

From the convergence of technology, infinite data sources and new channels, the future of marketing in CG is more complicated than ever – here are some innovative ways to break through the noise.