Events

How Close Can We Get to a Self-Driving Supply Chain?
As more brands turn to tech to maintain agility and transform their planning process, a recent webinar shared insight from IDC about when we can expect things to right-size themselves, the valuable role AI can play in forecasting, and why tech can’t solve all our problems.
3 Ways PepsiCo is Preparing for the Future Consumer and Generating Smiles
Many consumers know what PepsiCo is, and what it does, but they may not know why they do it. According to Jeff Swearingen, SVP-Demand Accelerator, PepLabs & GBS, “What I would tell them is that at PepsiCo, we really exist to create smiles.” Here, he tells CGT why.

Forrester Paints Importance of Getting Personalization Right

Ocean Spray’s Jamie Head, David's Bridal’s Lizzy Ellingson, and Forrester Research’s Brendan Witcher debate five tech-powered strategies that will deliver success if delivered effectively. Hear what they had to say.
Smashing Linear Dependencies In the Supply Chain

As online shopping skyrockets, a recent CGT webinar explored how to shatter the linearity of traditional value chains; gain visibility into sales, inventory, and sales; and leverage real-time consumer insights to accelerate profitable growth.
How AB InBev is Using Direct-To-Consumer to Connect with Customers and Empower Small Retailers
The Future of Business Means Ditching 'Data Driven' and Being Data Empowered

The retail and consumer goods industries have endured a decade’s worth of disruption over the past year. The organizations nimble enough to adjust on the fly have set themselves up for prolonged success, while those unable or unwilling to meet the new reality head-on have faced dire consequences.
Pharmapacks' Ash Mehra & Art of Shaving's Ralph Niebles Talk New Biz Models

How have CGs and retailers pivoted their businesses to meet changing market conditions and how analytics helped them successfully implement these new models?
How AB InBev’s Zé Delivery Hit 27 Million Orders in 2020

France Roy, AB InBev chief technology officer, DTC, shared a peek behind the curtain at Zé Delivery, the AB InBev subsidiary that delivers cold beer to consumers within an hour by leveraging its retail store network.
The Secrets of DTC Success

We dug into the technologies, tools and tricks of today's successful DTC brands (and those new to DTC), including what makes the digital natives just so special. Read on for an edited transcript and all of the presentation slides, and learn why done is better than perfect, but personal wins all.
Mars & Conair Peer Inside the Crystal Ball