Average Can’t Cut It: Why REX Matters More Than Ever (and How to Get It Right)
As consumer demand increases, CG companies have taken on more control of operations to help guide those customers' experiences across touch points. With retail execution growing increasingly complicated, it has also become equally as crucial to be executed well.
In order to effectively execute, CGs must conquer the hurdles of timely sales data, communication with field teams, and improving merchandising and promotion effectiveness, as well as tackling the supply chain disruptions that undoubtedly arise. Learn how today’s successful CGs are winning in the marketplace thanks to nimble retail execution strategies and technologies that are improving performance metrics and maximizing sales.