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CGT Archives

  • Winning with Analytics

    In our analysis of two decades worth of financial balance sheets and income statements, Supply Chain Insights found that all industry segments are facing slowing growth, struggling with pressures on margins, battling an increase in complexity and feeling a need to speed up cycles. Analytics offer a promise to help, but traditional analytics are not sufficient.
  • We Love a Good Story

    CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
  • Kraft Launches Expansive Brand Campaign

    The new campaign, produced by Saatchi & Saatchi New York and VSA Partners of Chicago, showcases the new CGI-generated Kool-Aid Man in television print, online and mobile creative.
  • Elmer's Introduces Natural Glue Line

    Elmers School Glue Naturals is the first and only school glue made with naturally occurring ingredients and available in recycled packaging.
  • P&G Markets New Gain Scent

    Procter and Gambles Gain detergent brand introduces new Original Fireworks In-Wash Scent Booster.
  • Post Grape-Nuts Launches New Campaign

    Grape-Nuts also reveals its new Whats Your Mountain? tagline via Everest-themed televisions commercials (the first national TV spots for the cereal in five years), digital advertising, and sampling efforts all across the nation.
  • Post-it Brand Announces Mobile Line

    This comprehensive line offers Pockets, Full Adhesive Notes, Flags, Tabs, Notes, Dispensers and Writing Tools in unique new dispensers and product pairings designed for a mobile lifestyle.
  • Jelly Belly Partners for Fashion

    Jelly Belly Candy Company supplied candy to 25 talented pastry chefs and designers through a partnership with the French Pastry School.
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