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CGT Archives

  • Winning with Analytics

    In our analysis of two decades worth of financial balance sheets and income statements, Supply Chain Insights found that all industry segments are facing slowing growth, struggling with pressures on margins, battling an increase in complexity and feeling a need to speed up cycles. Analytics offer a promise to help, but traditional analytics are not sufficient.
  • We Love a Good Story

    CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
  • Kraft Launches Expansive Brand Campaign

    The new campaign, produced by Saatchi & Saatchi New York and VSA Partners of Chicago, showcases the new CGI-generated Kool-Aid Man in television print, online and mobile creative.
  • Elmer's Introduces Natural Glue Line

    Elmers School Glue Naturals is the first and only school glue made with naturally occurring ingredients and available in recycled packaging.
  • Fathead Launches Fat Dots

    Now fans can take their team pride wherever they go with Fat Dots a new accessory for the iPhone, iPad and iPod Touch.
  • Red Bull Introduces New Flavors

    The Red Bull Editions flew off the shelves during a six-week retail test last November and December.
  • P&G Markets New Gain Scent

    Procter and Gambles Gain detergent brand introduces new Original Fireworks In-Wash Scent Booster.
  • Post Grape-Nuts Launches New Campaign

    Grape-Nuts also reveals its new Whats Your Mountain? tagline via Everest-themed televisions commercials (the first national TV spots for the cereal in five years), digital advertising, and sampling efforts all across the nation.
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