CGT Archives

Five years ago, Kellogg Company and its agency, Leo Burnett Worldwide, devised the Special K Challenge diet plan, which boosted Special K to become the company's No. 1 brand with an estimated $500 million in global sales.

Consumer goods companies must develop breakthrough strategies for grow

Procter & Gamble Co. (P&G) sold its Sure deodorant brand to Innovative Brands, the same company that bought Pert shampoo from the company earlier this year.

Last month, Nestl FoodServices North America announced the groundbreaking of its new Culinary Innovation Center in Solon, Ohio, which will encompass 67,300 square feet, comprised of a basement, two floors and the provision for a future third floor.

Last month I told you I could not believe it was fall, and now here I am thinking about winter and holidays and the New Year.

Kara Romanow catches up with Marc Brown, VP and CIO of Del Monte Foods, to get his perspective on the challenges of managing a growing crosscategory product portfolio, as well as some best practices for handling mergers and acquisitions.

What's driving CEO turnover in the consumer goods market?

The Coca-Cola Company's latest calorie-burning innovation, Enviga, hit the U.S. market in the Northeast this month and will roll out nationally in January 2007.