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CGT Archives

  • General Mills Taps Multicultural MarketS

    General Mills launches two multicultural marketing platforms that appeal to African-American and Latina consumers: Serving Up Soul and Que Rica Vida.
  • Heinz Adjust Store Shelf Priorities

    H.J Heinz is rearranging its ketchup displays at grocery stores nationwide so that its new, larger Fridge Door Fit ketchup bottle is upgraded from the bottom shelf to a new location where consumers can't miss it.
  • Reckitt Benckiser Streamlines Innovation Process

    In an effort to provide an enterprise-wide platform for new product development, Reckitt Benckiser, a household cleaning products manufacturer, implements Sopheon's Accolade process and portfolio management system.
  • Ocean Spray and PepsiCo Join Forces

    In its efforts to strengthen its non-carbonated beverage portfolio, PepsiCo forms a strategic alliance with Ocean Spray, one of the country's leading producers of canned and bottled juices and juice drinks.
  • Blyth Homescents Smells Sweet RFID Success

    Blyth Homescents International (BHI), division of Blyth Inc., will use ODIN Technologies for its Wal-Mart RFID compliance initiative.
  • Church & Dwight Adds Orange Glo to Product Mix

    Church & Dwight Co. Inc., which manufactures Arm & Hammer household products, agrees to buy cleaning products maker Orange Glo International for $325 million.
  • Preparing for Takeoff

    Mid-market companies poised to ascend to higher altitudes
  • Hallmark Harmonizes HR Business Processes

    As part of an ongoing effort to standardize its human resource-related business processes and consolidate all employee information, Hallmark Cards Inc. deployed Oracle Human Resources Management System (HRMS).
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