Data & Analytics

General Mills is testing artificial intelligence to combat misinformation within its marketing campaigns, a growing imperative for the consumer goods company given the rapid ascent of generative AI. 

Three robots are working alongside 250 R&D experts at Unilever’s 120,000-square-foot facility to help develop science-backed products through the power of automation. Learn more.

Coty has signed on as an early adopter of AI image analytics software that will enable the beauty company to monitor and optimize content effectiveness across its large portfolio of brands.

On-Demand: Learn how one company accelerated product innovation with a blend of new technology, data and AI

Samsung brand Harman is building out its data and analytics capabilities with a view to delivering more joint solutions for enterprise customers.

PepsiCo is preparing for a cookieless future with investments in its consumer video targeting. 

Authentic Brands Group has embarked on a new data management strategy aimed at unifying consumer insights and leveling up digital experiences across its roster of brands.

The latest ChatGPT development comes from Innovative Eyewear, which creates eyeglasses under the Lucyd, Nautica, and Eddie Bauer banners.