Data & Analytics

The U.S. retailer will collaborate with manufacturers and empower merchants using shopper insights deployed at the point of decision.

IBM gains the ability to help businesses gain intelligence into socialnetworks and online media sources through a cloud-based delivery model.

The 2010 Sales & Marketing Study from IDC Manufacturing Insights and CGT yields important insights for leaders of sales, marketing and information technology. This year's edition reports on the progress that CG companies have made in areas like TPM, category management, downstream data and more.

Collaboration with key retailers using predictive analytics and optimization is expected to drive value for Bayer.

Information Resources Inc. unveils its transformation into SymphonyIRI Group Inc.

Maker of the famous "little red wagon" deployed a single data warehouse that would centralize the information kept in separate parts of its ERP and supply chain systems, enabling business users with clear insight for better decision making.

Danna explains how to create a global business intelligence, analytics and insights program and enable its adoption globally

The Target team required a fast and effective demand intelligence solution that would generate concise fact-based reports that demonstrate how retailers can grow category sales volume.