Special Reports

Experts Disprove Myths About the Cloud
Subject matter experts clear up the biggest misconceptions surrounding the topic of cloud, including security risks, it's appropriateness for existing mature infrastructures, and whether it is powerful enough to support mission critical processes.
Readers' Choice Survey 2014
For the 14th year in a row, CGT's readers voted for their top solution and service providers in 12 areas of investment opportunity. The results, and accompanying analyst commentary, help consumer goods companies find the best technology/services matches for their business needs.

2013 Top 100: The Consumer Goods Registry

Consumer confidence was a bit manic in 2012, hitting a five-year high in November and then dropping again in December as consumers doubted an end to the fiscal cliff. The impact of this uncertainty plays out in the results of this annual listing of the top-performing public consumer goods companies.
Experts Disprove Big Data Myths

This month's Straight Talk tackles big data, one of the hottest topics to hit the business world. Notwithstanding the hype, the buzz around insights and analytics has created a lot of confusion. Let our experts help you disprove the myths.
The Reputation Imperative

As much as reputation leaders (most frequently the senior communicator, chief marketing officer or the head of business strategy) would like to be able to tell CEOs and board members that everything is under control, the fact is when it comes to stakeholder relationship management, everything is not under control. Although most companies agree that reputation management is important, relatively few have figured out what to do about it.
Straight Talk: Experts Debunk Myths Around Mobility

Mobility is still new enough to create a lot of confusion around capabilities, with some claiming it is easy to develop enterprise-level applications that seamlessly run on all platforms and devices while integrating with back-office data. Others will tell you that ROI is difficult to attain. Let our experts help you wade through the hype and understand the true potential of mobile technology.
Straight Talk: Experts Debunk TPM Myths

This first edition of CGT's new Straight Talk series provides clarity around big misconceptions in Trade Promotion Management, where myths run rampant and lead to a resignation amongst suppliers that trade is a cost of doing business and basic spreadsheets will suffice. Nothing could be further from the truth.
4th Annual Shopper Experience Study

2,500 consumers provide insights on shopper preferences. Learn how the retailing paradigm shifted from serving many customers to serving each individual shopper.
2013 Sales & Marketing Report

Technology adoption is driving dramatic change in sales and marketing. New research from CGT and IDC provides progress updates on improvements in TPM, D2C, S&OP and more.
2013 Consumer Goods Visionaries

CGT presents the new class of Visionaries 11 consumer goods leaders who are shaping the future of their companies with unprecedented business and technology initiatives. Ranging from senior executives at major firms to pioneers at innovative mid-market companies, the 2013 Visionaries share inside details on how they are collaboratively bringing big picture ideas to life.