Salesforce Announces Digital 360 for Single Source of Truth
Salesforce announced Digital 360, a new platform that combines its Marketing Cloud, Commerce Cloud and Experience Cloud solutions for what’s intended to be a scalable, data-driven, single source of truth for personalizing customer experiences.
The platform is designed to help consumer goods companies transform their customer engagement and accelerate growth in a work-from-anywhere world.
New product innovations for Digital 360 include Customer 360 Audiences, a customer data platform for marketers to unify, segment and activate all of their customer data; Commerce Cloud Payments, an out-of-the-box payment solution powered by Stripe; and Experience Cloud to build CRM-powered digital experiences.
The new Customer 360 Audiences is designed to enable marketers to capture, unify, segment and activate all their customer data, providing a single source of truth for every customer to help them personalize experiences across marketing, commerce, service, sales and more.
Commerce Cloud Payments, developed in partnership with Stripe, enables brands to embed payments into their sites with clicks instead of code. This is engineered to help companies launch commerce sites with an out-of-the-box payment solution to get to market faster and boost conversion rates.
Salesforce Experience Cloud, formerly known as Community Cloud, is a digital experience platform that helps companies quickly build connected CRM-powered digital experiences for their customers, partners and employees at scale. Combining Salesforce CMS and Experience Builder with a suite of prepackaged apps, companies can create and deliver personalized content, websites, portals, mobile apps and storefronts with clicks or code.
Customer 360 Audiences will be generally available in October. Commerce Cloud Payments is expected to be generally available later this year. Experience Cloud is generally available today.
“Our collaboration with Salesforce has supported Sonos' ability to scale and accommodate a massive influx in business to our e-commerce site as we focus on selling directly to our customers,” said Lindsay Whitworth, senior director global direct-to-consumer at Sonos. “As a result, we've been able to deliver relevant, personalized engagement at scale using campaigns and data-driven insights.”
As personalization becomes table stakes for consumer goods brands, food and beverage giants like PepsiCo are seeking new ways to drive brand engagement thanks to traditional methods losing their luster.
Ongoing supply chain issues took a worse-than-expected toll on Nike during its fiscal first quarter; however, the company remains optimistic about its membership strategy, which is now increasingly leveraging data and analytics for more personalized