Retail Execution

Shifting consumer behaviors, emerging product categories and an unstable economy are creating a host of new challenges for retailers and CPGs trying to answer the age-old question of how to stock the right products at the right price.

The beverage category has become increasingly segmented and competitive, which means both category leaders and challenger brands must be cognizant of their OSA. Learn about the tools, tech, and tactics that can help ensure they’re in the consideration set.