Product Innovation

Lay's Consumers Inspire Latest Chip Flavor
Following nearly three months of competition, Lay's potato chips announces Lay's Kettle Cooked Wasabi Ginger flavored potato chips as the winner of this year's Lay's "Do Us A Flavor" contest.
Why the Product Information Supply Chain is Crucial for an Effective CPG Digital Strategy
CPG companies pursuing digital strategies to improve or increase their top-line or bottom-line are finding that product (or raw materials) information management and the distribution / sharing of the information is crucial to the success of their strategy.

8 Tips for Global Expansion into Emerging Markets

Couldn't make it to CGTs inaugural Consumer Goods Emerging Markets Forum this year? No problem! Executive Editor Kara Romanow put together a short list of key best practices that are imperative to succeeding in the BRICS and far beyond.
3-Step Approach to Closed Loop Cost Management in CPG

Consumer packaged goods (CPG) companies are under pressure. The complexity of their businesses has grown, with greater regulation and the pressures of globalization. At the same time, they must reduce cost and become more competitive or otherwise they might quickly become takeover targets.
Mars and Wrigley's Bright Idea Pays Off

Mars Chocolate North America and Wrigley leverage illuminated racks in grocery retailers to increase sales.
Betty Crocker Launches Cookbook App

Betty Crocker launches its new cookbook for iOS App to cut through the clutter and simplify cooking with smartphone or tablet.
VTech Unveils New Line of Smart Toys

The new toys are expected to foster the love of learning and assist in reaching key childhood development milestones.
2014 Tech Trends Report

CGT and Gartner Inc. team up to bring you the latest data on technology spending, adoption and trends in the consumer goods industry. Topics include supply chain analytics and visibility, S&OP, digital marketing, the product portfolio and the retailer's POV on supply chain challenges.
Mars Introduces Newest Products and Brings Back Fan Favorites

Fan favorites M&M'S Brand Crispy Chocolate Candies and SNICKERS Xtreme Bar will join newcomers 3 MUSKETEERS Mint Bites, COMBOS Baked Snacks in two sweet and salty flavors, DOVE Whole Fruit Dipped In Dark Chocolate, TWIX Creamy Peanut Butter Cookie Bars and festive seasonal shapes.
Campbell's Recipe for Easy Cooking

Campbell's introduces new line of ready-to-use soups for cooking meals in thirty minutes or less.