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Product Innovation

  • Walmart Wants to Test Drone Delivery

    Walmart is making moves to test drone delivery. Find out what the mega retailer wants to deliver.
  • Recap: 2015 Consumer Goods Business & Technology Leadership Conference

    Now in its 17th year, executives gathered in Orlando, Fla., to discuss the three pillars of growth: Insights. Innovation. Action. Here are some exclusive pictures and highlights from the live event.
  • Fall 2015 New Tech Showcase

    To help executives stay informed about their opportunity and investment options, CGT invites leading solution providers to showcase new technologies that promise to support strategic business and IT initiatives within consumer goods organizations.

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  • Recap: 2015 Consumer Goods Emerging Markets Forum

    Go behind the scenes at this second annual event, during which consumer goods companies at all levels in global expansion engaged in high-level discussions about achieving profitable growth in the most sustainable manner in emerging economies.
  • Marketing on a Shoestring

    The TerraCycle business model was born from the idea that if you could find a way to make high-quality affordable consumer products from waste, you could create a business with two revenue streams. In other words,get paid to collect material, and get paid for the resulting product or recycled commodity you create from that material. With its business model in tact, but no ability to spend money on paid advertising, TerraCycle had to approach marketing in a unique way since the very early days. In this month's cover story, TerraCycle divulges its recipe for marketing success without a budget.
  • CG Community Raises Over $8K for Charity

    Have you ever wanted to be on a game show? Well, members of the consumer goods (CG) community had the chance! Just like the famous Family Feud game show, during the 17th annual Consumer Goods Business & Technology Leadership Conference, attendees had the opportunity to be part of a "family" to compete and win on pop culture questions. So, who won bragging rights during the charity event debut? Read on to find out!
  • OREO Invites Fans to Personalize Packaging

    OREO Colorfilled allows shoppers to personalize OREO cookie wrappers this holiday season, supporting Mondelez International's Strategy to Grow E-Commerce Revenues to $1 billion by 2020.
  • Using Innovative Tech to Win in New Markets

    Lack of infrastructure, unfriendly environmental conditions and a shortage of skilled labor, are just some of the obstacles consumer goods (CG) companies face when expanding into new geographies. However, leading CG companies are taking advantage of this opportunity by leveraging innovative technology solutions to increase sales by up to 8 percent, reach customers much faster and reduce ordering costs by nearly 80 percent. Heres how they do it.
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