The product lifestyle management software DevEX will help the confectionery company gear up for faster time to market and better product development processes.
It's like LinkedIn for consumer packaged goods, but instead of posting a resume, the companies are posting a product proposal verified by consumer insights data.
Brands owners have an incredible opportunity to capitalize on fashion-forward consumers by enabling them to purchase directly at the point of discovery.
For CPGs, these solutions enable deeper data-driven collaboration, as well as the ability to influence consumer purchases, with the intent to increase brand share.
