Lipari Foods Taps Symphony's Next-Gen Solution
Midwest food distributor Lipari Foods deployed the next-generation Symphony GOLD Category Management solutions to facilitate collaboration with its retail customers and ensure the correct product assortments and shelf allocation for each and every store. Lipari Foods had previously relied on the legacy GOLD space planning solution to develop localized planograms for its retail customers.
The GOLD Category Management solutions, which help power the Symphony Retail Cloud Category Manager’s suite, combine local assortment management, store clusters, shelf and retail space planning with data and metrics, enabling Lipari Foods to work together with its retail customers to create truly localized, store-level assortments. By leveraging information on local retail trends, marketing information and new product launches, retailers can optimize assortment choice and availability in order to increase sales, minimize costs, and increase profits.
With the Cloud platform, Lipari can push planning processes out to its field reps, giving them access to planograms on their mobile devices and work with retailers to localize their product assortments based on consumer demand. GOLD also gives them space planning capabilities so that they can collaborate with retailers to optimize every inch of available shelf space.
The GOLD Category Management solutions, which help power the Symphony Retail Cloud Category Manager’s suite, combine local assortment management, store clusters, shelf and retail space planning with data and metrics, enabling Lipari Foods to work together with its retail customers to create truly localized, store-level assortments. By leveraging information on local retail trends, marketing information and new product launches, retailers can optimize assortment choice and availability in order to increase sales, minimize costs, and increase profits.
With the Cloud platform, Lipari can push planning processes out to its field reps, giving them access to planograms on their mobile devices and work with retailers to localize their product assortments based on consumer demand. GOLD also gives them space planning capabilities so that they can collaborate with retailers to optimize every inch of available shelf space.