Product Innovation

The 4 Key Imperatives for Consumer Goods Manufacturers
The evolving global market post-pandemic has created unique challenges for consumer brand manufacturers. They search for ways to stay agile while adjusting to market trends. As brand loyalty declines, consumers gravitate to customizable products, creating a greater need for product flexibility. Successfully mitigate challenges by adopting design and simulation strategies
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Delivering on First Impressions: How PROOF Handles the E-Com and Logistics of Ice Cream
For CEO and co-founder Jenn Randall-Collins, the idea for a boozy treat came about when she discovered a family recipe for alcohol ice cream that was passed down for generations. But one mishap in the supply chain means melted treats and unhappy consumers.

Infographic: A New Day for Demand Sensing

Discover the first step to a more resilient end-to-end supply chain.
Nestle and Starbucks Extend Collaboration

Starbucks and Nestlé are extending their collaboration to bring new product innovations to several markets.
PepsiCo Chief Growth Officer On E-Com, Tuning into Consumers and the Key to Future Business

CGT recently caught up with Michael Lindsey, chief growth officer of PepsiCo Foods North America, to talk key trends in consumer shopping habits, including what the brand expects for the ecommerce platform coming out of the pandemic – despite restrictions being lifted.
Jones Soda Brings Labels To Life With Augmented Reality

Jones Soda is bringing a new twist to its signature labels through the use of augmented reality.
P&G Piloting Paper Fabric Care Bottle

Procter & Gamble is piloting a paper bottle for its Lenor fabric care brand, joining the contingent of consumer goods brands eschewing plastic for a new packaging innovation.
3 Ways Brands Transform End-to-End Product Development by Going Digital

Product development leaders should collaborate with their cross-functional peers should boost their company’s digital thread capabilities by going digital in these three areas.
Philip Morris International to Acquire Vectura Group

The acquisition is expected to accelerate PMI’s beyond nicotine strategy and expands its product pipeline development capabilities in inhaled therapeutics.
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How Digitalization and Digital Twins Drive Innovation Efficiency

Demand for an ever-changing wider variety of higher quality personalized products is heating up. So, too, is the pressure to produce top-caliber products at a lower price. Digitalization is the key to successfully overcoming these challenges, with digital twins playing a starring role. Learn how.