Product Innovation

With at least 50 percent less sodium per one ounce serving than their original counterparts, Lightly Salted varieties provide consumers concerned about sodium with lower sodium options.

The mobile channel has arrived, and Scotts unveiled a new app to not just engage with customers, but provide value.

The 2010 Consumer Goods Sales and Marketing Summit kicked off this week, providing more than 200 consumer goods executives with a little more insight into customer-facing trends and topics. Get the inside scoop here!

For the first time in company history, Mattel will roll out a new intellectual property, Monster High, across a number of diverse consumer products categories simultaneously at launch.

A new program welcomes outside innovation into the organization to push its marketing and communications expertise to new levels.

Western Glove Works apparel division has selected Centric Software Inc., to provide its product lifecycle management (PLM) system.

Wal-Mart cut major brand names from its shelves, pharmaceutical companies came under fire in a fish oil lawsuit, and Kraft launched a program enabling employees to use personal computers at work. Take a look back at CGT's most popular stories published in the first half of 2010.

For theCG company, direct-to-consumer selling has become a necessity as the competition against retail store brands heats up. In effect, P&G and PFSweb are testing innovative e-commerce concepts to unlock growth for online sales of consumer products.