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Product Innovation

  • Campbell Outlines New Strategic Direction

    Campbell's new business strategy will focus on expansion of the company's category platforms in its three core categories of simple meals, baked snacks and healthy beverages.

  • Campbell Invests $30M in Brand Innovation

    The investment reflects Campbell's efforts to further increase the rate of innovation across its Baking and Snacking portfolio, the company's second-largest reporting segment, which includes both its Pepperidge Farm unit and Arnott's in Asia Pacific.

  • New Options for Effective TPM

    For many consumer goods companies, trade promotion management (TPM) continues to be one of the most significant areas of marketing investment. Find out how cloud computing enables a more agile and cost-effective approach to improving trade effectiveness and more.

  • Successfully Executing Gated Processes

    This paper is the first in a series focused on the unique challenges CPG firms face in achieving profitable, revenue-generating product innovation. This paper offers principles and best practices for surmounting the road blocks to successful gated process execution.

  • Kindy Strengthens Innovation Strategy

    The French manufacturer and distributor of socks and childrens shoes adopts technology to accelerate new product introduction and increase the efficiency of product development.

  • P&G Shares Diaper Making Secrets

    P&G will make its advanced digital design tool available at no cost to American small and mid-sized manufacturers. The commitment is part of a new national effort among industry, universities and the federal government to create high-quality manufacturing jobs and enhance global competitiveness.

  • Kimberly-Clark, Wal-Mart Partner with Mobile App

    The mobile application is expected to make it easy for shoppers to check-in at Walmart and engage with Kimberly-Clark products at the shelf.

  • All-Clad Enables Demand Planning at Key Retailers

    All-Clad plans to make use of demand planning and production dashboards to improve inventory management, store detailing and product lifecycle management at its key retailers, which include Williams Sonoma, Macys and Bloomingdales.

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