Like most small companies, innovation is a vital part of Snack Factory's business strategy for its Pretzel Crisps brand. Here's how the company entered the growing Bold & Spicy category in record time.
NUTRILITE Fruits & Vegetables 2GO Twist Tubes provide the natural antioxidant equivalent of two of the nine to 13 recommended servings of fruits and vegetables a day in a convenient, squeezable tube.
Successful new product launches are typically one of the top goals for CG executives, yet this process is one of the most complex. This month, CGT and Sopheon surveyed the industry to determine where process and technology improvements are needed most.
Just like in the movies, the use of virtual reality to conduct market research is fast becoming a common practice among consumer product manufacturers and retailers. P&G first began using virtual reality tools in 1997. Today, its virtual solutions program delivers actionable consumer and shopper insights at a fraction of the cost and time spent on traditional market research methods.
Michael Angelo's improved its already strong manufacturing capabilities to compete effectively in meeting the consumer-driven demand for good-tasting, quality prepared foods.
To help launch the new cookie, the OREO Brand has enlisted the help of both OREO fans and Team DSRL, including Shaquille O'Neal, Eli Manning Venus Williams, Apolo Ohno and of course, Stufy, the DSRL mascot.
