Product Innovation

Newell Rubbermaid went straight to the source for millennial marketing insights by partnering with more than 150 Philadelphia University industrial design students.

New analytics are expected to help improve CPG advertisers return on ad spend by identifying programs that have audiences with a higher composition of purchasers.

The company is set to launch its new national integrated marketing campaign, with outdoor, digital, social, print and experiential activations.

The new facility is part of more than $375 million in planned manufacturing and R&D expansion.

The customer science company will host a Big Data hackathon challenge in an effort to develop a predictive model for the success of new product launches at retail.

One of the company's subsidiaries is leveraging a solution to aggregate and analyze structured and unstructured data amassed from both public and private sources, while delivering targeting insights.

Sparkling ICE dedicated extensive time and resources to consumer research and product development for the expanded lemonade varieties.

With stores stocking innumerable branded and private label competitors in every category, traditional promises of consumer goods brand quality and safety are no longer sufficient differentiators. Cambashi, a global industry analyst firm, explains why product packaging is taking over as a crucial instrument of brand identity in the retail environment.