Product Information Management

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Product Information Management

A collection of articles, white papers, guides and other content related to emerging strategies, best practices, and leading tools and technology providers for managing and updating product data internally and in conjunction with retailers to improve consumer engagement and sales.

This year's Sales & Marketing Report explores how consumer goods companies are evolving their techniques and technologies in order to adapt and grow during a period of extreme disruption.

During COVID there has been a boom in online shopping, particularly on safe “well-known brands.” However, managers of “invisible brands” might seek to connect by delivering information of full functionality on smart products to inspire future use and purchases.

Among all the influences of consumer buying decisions online, nothing ultimately carries more weight than accurate product content.

CG companies can tap into this expanding market using a number of social media techniques to drive a connection with this DIY market sector.

Consumer goods brands with missing attribute data in their product listings create consumer frustration and lost sales opportunities. Learn about the traps that are easy to fall into.

Product information and syndication provider Syndigo has acquired Kwikee, a management and distribution platform for branded product content.

Packaged goods companies need to build a deeper level of interaction with consumers through personalized offerings and improved omnichannel experiences. An effective product information management system can help.

The formula for success at 162-year-old Klein Tools includes a mobile-first marketing strategy, a strong micro-influencer campaign, and a sales-driving digital photography partnership.

A short list of additional solution providers that nearly made the Readers’ Choice lists and are delivering unique value to the industry.

Gartner this week updated its "Magic Quadrant for Master Data Management Solutions."

CGT’s readers again select their favorite IT solution providers across 16 business-critical functions.

The addition improves Gladson’s ability to provide accurate, quality data to the CPG marketplace.

Showcasing the best solution providers in Consumer Experience Management, Digital Commerce and Product Information Management

2017 Product Information Management Solutions Guide teaser image

CGT presents a comparison chart of product information management solution providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment.

A short list of additional vendors providing unique value to the consumer goods industry

P&G SmartLabel

More than 3,500 Procter & Gamble products are now represented within the SmartLabel system, allowing customers to find additional information anytime.

The CGT community’s preferred providers of solutions for managing, updating and syndicating product data internally and in conjunction with retailers and other sales partners.

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