P&G Experiments with Tide Online Subscription Service
Blindsided by the success of the upstart Dollar Shave Club, an online subscription service that chipped away at the dominance of Gillette razors, Procter & Gamble Co. executives say they are focusing not only on what consumers buy but on how they buy.
Unilever PLC is now entering the fray by purchasing Dollar Shave Club, a deal announced late Tuesday night.
P&G is experimenting with steps such as one that it just launched in Atlanta called the Tide Wash Club, an online subscription service for the dissolvable Tide Pods capsules that are the company’s highest-priced laundry detergent. The company offers free shipping at regular intervals.
Another new offering: Tide Spin, an undertaking P&G is calling the “uberization of laundry,” in which customers in parts of Chicago can use a smartphone app to order laundry pickup and delivery from Tide-branded couriers.
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