Nike Names New VP, GM of North America

Ann Hebert has been named vice president, general manager of North America, at Nike, succeeding the retiring Tom Peddie on June 1.  

Hebert, who’s been serving as vice president of global sales and has been with the company for 25 years, will lead end-to-end business for Nike’s North America region, including sales, direct, marketing, merchandising and categories.

“I am excited to have Ann lead the North America team at this time,” said Heidi O’Neill, president of consumer and marketplace, in a statement. “Ann’s deep experience and inspiring leadership will be instrumental in accelerating our consumer direct offense in North America, as we build on our successful strategy of providing consumers with the most innovative product and compelling services and experiences to deliver long-term sustainable growth for Nike.”

Nike, like many consumer goods brands that sell DTC, has been weathering a storm of store closures to help combat the spread of the coronavirus. The apparel and footwear company remains optimistic about its near-term future, wagering that its e-commerce sales and tech investments will carry it through the challenging environment, much as they did in China.