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Mobile Technology

  • Coke and P&G Execs Join GS1

    President and CEO of GS1 US, Bob Carpenter believes that the new executives expertise will strengthen GS1s ability to bring communities together to foster supply chain collaboration across many industry sectors.

  • Study Reveals Mobile Solutions Reduce Costs, Generate ROI

    Consumer goods companies are challenged with how to best leverage enterprise mobile solutions to add value both to the company's productivity and the customers' user experiences. IDC and Spring Wireless reveal exclusive study findings on how to reduce costs, such as travel, by 15 percent to 20 percent, and generate significant ROI.

  • Kenneth Cole Selects Mobile Platform to Capture Holiday Sales

    Kenneth Cole chose the Zmags CommercePro platform, seeing a 500 percent increase in page views, 100 percent increase in conversions, and more than 40 percent lift in order sizes for retailers worldwide.

  • General Mills Launches G-WIN Digital

    As an extension of its successful open innovation program, the company seeks to connect with partners who have digital marketing technologies focusing on video, social, mobile and gaming.

  • Mobile Traffic Hits High Note on Black Friday/Cyber Monday

    Sales results for Black Friday and Cyber Monday are in, and aside from signaling growing consumer confidence with record breaking totals, the statistics point to another key consumer trend: Mobile shopping is on the up and up.

  • Petco Joins CPG Industry Information Sharing Model

    Petco is collaborating with SymphonyIRI to share CPG market information that is expected to help both organizations obtain deeper level insights into the marketplace and with Petco shoppers.

  • Walmart Launches New Mobile Apps

    The two free applications are the first of several mobile products to be rolled out from the recently formed @WalmartLabs group under Walmarts Global eCommerce unit.

  • Herbalife Deploys Mobile Analytics

    Executives at this leading nutrition company can now use an iPad App to evaluate sales and marketing performance.

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