With year-over-year comparisons to the previous two annual surveys, the 2012 Retailer/Supplier Shared Data Study provides a detailed picture of the state of data sharing between suppliers and retailers.
"Scan & Go" allowed test shoppers, made up of company employees friends and family, to scan products they were purchasing with their phones as they shopped, then complete the transaction through self-checkout.
Starbucks Coffee Company and Square, announce a broad partnership that aims to bring the best possible payment experience to both sides of the Starbucks counter.
U.S. smartphone penetration is nearing 50 percent, so its no surprise that the adoption of mobile shopping tools has been rapid. But a new study says that African Americans and Hispanics are adopting new shopping technologies at a faster rate than Caucasians, marking mobile marketing to multicultural shoppers as a huge opportunity.
Consumer goods marketers are still wrestling with fundamental questions when it comes to digital investments: How much should I spend on digital? Where should I spend it? What will be the value of my investment? Jerry Lohse, Senior Director, Accenture Interactive, answers these questions and more.
In the second annual edition of the Review & Outlook Report, CGT taps its most valuable resources almost 80 respected industry experts to recommend realistic actions for managing the big changes ahead of us.
