Mobile Technology

Unilever Makes Mobile its Key Marketing Strategy
The consumer goods giant plans for mobile marketing primacy by 2020 in a strategy that includes covering mobile data charges for those interacting with its brands.
Going Digital = Growth for CG Companies
Just a few years ago, digital information meant one thing to senior executives risk. However, CG companies are now using digital data to advance their competitive position. New analyses based on 148 companies highlights major opportunities for growth.

LeapFrog Goes Mobile

'Scout's ABC Garden' app is fully loaded with features that have made LeapFrog a leader in the learning space.
Cabelas Implements Mobile Strategy

Outdoor enthusiasts can now purchase their favorite gear from their mobile devices anytime.

Unilever Makes Mobile its Key Marketing Strategy