Mobile Technology

Personalization: You Keep Using That Word. I Don't Think it Means What You Think it Means.
Consumer brands have long desired to be connected to and know their consumers. Now that new technologies have made this level of engagement possible, Jeffrey Sampson dives into what constitutes personalization," and what it is not.
Instacart, FreshDirect, Drugstore.com Partner in the Digital Aisle for CPG Brands
Brands will now be able to drive featured placement and increase sales on consumer packaged goods (CPG) retailers Instacart, FreshDirect and Drugstore.com as new partnerships expand closed-loop advertising for Grocery and Health & Beauty brands.

2016 Path to Purchase Expo to Bring Retail and Marketing Professionals Together

The 2016 Path to Purchase Expo will bring retail and shopper marketing professionals together this September, with more than 3,500 attendees and keynote speakers from Walgreens, Walmart and Coca-Cola.
What's for Dinner Tonight? Allrecipes and Marc's Stores Use Beacons to Give the Answer

Allrecipes in-store beacon triggered experiences in Marcs grocery stores provide shoppers with personalized meal recommendations, opening up opportunities for brands to take advantage of hyper-local targeting.
Unilever Brand Taps into Beacons for Marketing

Unilever's centuries-old Mailles brand is targeting at the point of purchase to help left sales.
CGT Reveals Finalists for 2016 CMO of the Year Award

The third annual award honors the unique and powerful role of todays marketing leaders in the increasingly competitive consumer goods industry. Discover this year's finalists for CMO of the Year, to be presented at the 2016 Consumer Goods Sales & Marketing Summit this June.
Mars Petcare Brings Wet Dog Food Portfolio Together in Campaign

Mars Petcare brings together its portfolio of four wet dog food brands in a new creative campaign.
Dove and Twitter Launch New Tech Tool to Analyze Tweets

Dove and Twitter launch a new technology that analyzes tweets about appearance to help realize the emotional effect of online words.
The State of D2C, Mobility, Analytics in CG

CGT asks Justin Honaman, SVP Digital Solutions at Moxie USA, to unveil his predictions for trends in sales and marketing.
2016 Review & Outlook: The Data Frontier

This edition of CGT's CGTs Review & Outlook Report is entirely focused on the surge of data that consumer goods companies cannot afford to ignore. The result? Now that the hype around big data has subsided, the industry seems ready to do the hard work necessary to truly leverage data and analytics throughout the enterprise.