Mobile Technology

L'Oreal Canada has opened its own Content Factory, a production studio open to all employees who want to create original content for their brands, instantly providing custom material for digital platforms.

Based in large part on a CGT survey of global CPG executives, this research all points to one important conclusion: For field teams to gain a competitive edge, they need an enterprise-grade mobile application that creates a seamless, real-time experience from the field to the office. Find out how industry leaders like L'Oreal, Unilever and more, are taking on six major challenges to get ahead.

Total Gym identified its phone communications and customer relationships as its greatest strength and wanted to find a way to bring this experience online, by using a new solution to identify shopper preferences and incorporate the latest e-commerce best practices.

CGT partners with Spring Mobile Solutions to take a closer look at external mobile applications used for sales, merchandising and distribution.

Mobility is often a big part of the technology strategy, addressing key components such as on-shelf availability and competitive data gathering. Yet misconceptions continue to confuse the market.

With recent marketing wins, King's Hawaiian began to look for ways to further capitalize on opportunities beyond the shelf, as well as expand its brand throughout the United States.

Nestle's Nescafe brand is one of the first to partner with Facebook to launch an immersive video.

Although technologies, competition and consumer expectations are evolving at hyper-speed, business applications are struggling to keep up. To seize the digital opportunity, consumer goods companies need to fundamentally rethink how applications should be built and deployed. To keep up, follow these three new strategies for application development.