Mobile Technology

Using Identity Marketing For Your Omnichannel Strategy
Identity marketing is a new-ish term for a very old concept. Branding the process of managing and influencing how a product or business is perceived by potential consumers is the foundation of identity marketing,which is based on these five central principles.
Canada Goose Bolsters Team to Fuel Continued Global Growth
Arctic luxury apparel retailer Canada Goose announces a new chief product officer, chief marketing officer, and EVP of eCommerce, Stores and Strategy.

5 Ways Walmart Is Reigniting Its E-Commerce Growth

Walmarts online sales rose 11.8 percent in the quarter ended July 31, with the U.S. results outperforming other markets. Find out the five Walmart digital initiatives behind its improved e-commerce.
15 Companies That Develop The Best C-Level Marketing Leaders

Which firms have the best reputation for developing marketers that can reach the C-level? Procter & Gamble led the pack, discover which other companies made the list.
7 Most Powerful Consumer Goods Brands

Each year, Tenet Partners determines the "Top 100 Most Powerful Brands" list based on high awareness and positive brand perceptions. This year the top two brands on the list are CG companies. Read on to uncover the top CG brands in each of the seven CG categories inlcuded.
10 Most Powerful Retail Brands

Take a look at first 10 retailers named to Tenet's annual "Top 100 Most Powerful Brands" report.
Stagnito, Edgell and Path to Purchase Institute Unite Under One Name

Going forward, the recently merged Stagnito Business Information, Edgell Communications and Path to Purchase Institute, will operate under the new name of EnsembleIQ.
Think People, Not Product

Focusing on the shopper drives profitability.With consumer knowledge, you can know what to offer shoppers to increase your presence in their shopping carts.
New Digital Couponing Standards Emerge

GS1 US and the Joint Industry Coupon Committee have collaborated to create a standard for paperless couponing.
Custom Research: Security Readiness

This month, CGT and Hewlett Packard Enterprise partner to look at the current state of security as well as readiness in the consumer goods industry. There is definitely work to be done.

Using Identity Marketing For Your Omnichannel Strategy

Canada Goose Bolsters Team to Fuel Continued Global Growth

5 Ways Walmart Is Reigniting Its E-Commerce Growth

15 Companies That Develop The Best C-Level Marketing Leaders

7 Most Powerful Consumer Goods Brands

10 Most Powerful Retail Brands

Stagnito, Edgell and Path to Purchase Institute Unite Under One Name

Think People, Not Product

New Digital Couponing Standards Emerge

Custom Research: Security Readiness

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