Technology

Responsible business practices; being "green"

As an example of how marketers are using scent in advertising, Kraft Foods Inc. ran five rub-and-sniff ads for some of its products, including Chips Ahoy and Philadelphia Cream Cheese, in a special edition of Time Warner's People magazine, reports the Wall Street Journal.

Consumer goods companies must develop breakthrough strategies for grow

Panasonic achieves tier 1 status with retail channel partners.

Findings from the Cone Holiday Trend Tracker, a nationwide poll to determine Americans' plans for charitable giving this holiday season, show that more than half of Americans intend to purchase a holiday gift that gives back a portion of the proceeds to a cause.

Nike and Apple collaborate to revolutionize the runner experience with the Nike+iPod sport kit

Unilever is partnering with RedPrairie Corporation in the trial of Electronic Product Code Information Service (EPCIS) to collect and access information from within it logistics environment and from trading partners in the supply chain.

Kara Romanow catches up with Marc Brown, VP and CIO of Del Monte Foods, to get his perspective on the challenges of managing a growing crosscategory product portfolio, as well as some best practices for handling mergers and acquisitions.