Technology

Gus Barber started Barber Foods with one employee, a butcher knife and an old truck. He had a 1,000 square foot facility and delivered beef to restaurants and markets in Portland, Me.

Modern factories demand shorter lead times, quicker reaction to exceptions, stronger material scheduling capabilities and more customization to run efficiently

Generating greater trade visibility and control

Nestle consumer relationship marketing program earns the company kudos

Hormel foods implements systematic approach to trade promotion management

Responsible business practices; being "green"

As an example of how marketers are using scent in advertising, Kraft Foods Inc. ran five rub-and-sniff ads for some of its products, including Chips Ahoy and Philadelphia Cream Cheese, in a special edition of Time Warner's People magazine, reports the Wall Street Journal.