Unilever is partnering with RedPrairie Corporation in the trial of Electronic Product Code Information Service (EPCIS) to collect and access information from within it logistics environment and from trading partners in the supply chain.
Five years ago, Kellogg Company and its agency, Leo Burnett Worldwide, devised the Special K Challenge diet plan, which boosted Special K to become the company's No. 1 brand with an estimated $500 million in global sales.
As the year closes you might be thinking about "wrapping" things up just like I am. I am one of those nostalgic people who like to consider the past year's events.
