Kimberly-Clark Announces New Global Marketing Structure

Kimberly-Clark (K-C) Corporation unveils the structure for its new Global Marketing organization as part of its ongoing effort to extend its brand-building capabilities, accelerate growth and product innovation, and improve the effectiveness of its marketing resources. Three senior executives with extensive consumer products and marketing experience will join K-C in new roles that report to Chief Marketing Officer Tony Palmer.

        Andrew Bienkowski will join K-C in the newly created role of vice president, Global Brands, responsible for leading the development of brand strategies for all global Consumer, Health Care and K-C Professional brands, prioritizing global brand innovation opportunities, and integrating these plans with business units and geographies.

       Roger Chacko is joining K-C in the new position of vice president, Global Marketing Knowledge and Intelligence. In this role, Chacko will be responsible for the establishment of best practices, standardization of consumer research tools and brand research across all global business units. He will have the ultimate responsibility for ensuring K-C has a deep understanding of the unmet needs of customers, shoppers and users across all businesses and for working with teams to convert these insights into viable new product ideas for exploration by K-C's Innovation and Product & Technology Development teams.

       Clive Sirkin joins K-C in the newly created role of vice president, Global Integrated Marketing Communications. He will be responsible for developing plans to integrate and manage marketing communications worldwide, including agency selection and relationship management and provider metrics and measurement. In this role, Sirkin will ensure K-C is leveraging its scale and maximizing value from its agency partnerships and its advertising and promotional spending.

To provide clear guidance and leadership for marketing, K-C is also establishing a Global Marketing Leadership Team, which will be responsible for shaping K-C's marketing vision, beliefs and priorities globally, for overseeing marketing policies, talent development and best practices, and for guiding resource allocation for marketing and innovation. K-C will also create Global Brand Leadership teams to set global brand strategy and governance, share knowledge and guide innovation and investment priorities for its key brands at the global level. The first two Global Brand Leadership teams being put in place will focus on the Kimberly-Clark and Huggies brands.