The partnership will enable Acosta to add Content Analytics' e-commerce capabilities to the existing portfolio of integrated sales and marketing solutions that it offers consumer packaged goods companies.
Amazon.com created yet more turmoil in the consumer packaged goods industry last week when news broke that the e-commerce giant plans to encourage leading manufacturers to sell their products directly to consumers.
Herb Smith, vice president, off-premise customer development & category management, E. & J. Gallo Winery, was inducted into the Path to Purchase Institute/Shopper Marketing Hall of Fame for 2017.
Bernardaud will use the Dassault Systemes’ platform on the cloud to help unite technology and craftsmanship and accelerate the creation of distinctive home goods and tableware.
Lowe's Home Improvement has launched a mobile app for in-store navigation that employs augmented reality technology to enhance the shopping experience.