Technology

The advent of blockchain technology is making it possible for consumer goods makers to create food value chains that deliver trust and transparency.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: price intelligence tool Competitoor. 

The alliance will create marketing opportunities for retailers and brands at store registers, in the aisles and also in consumer homes.

Guess and short-form video platform TikTok have debuted fashion branded content in the U.S.

News America Marketing and Toshiba Global Commerce Solutions are teaming up to revolutionize three incentive areas – at-register, in-aisle and at-home.

Nestlé expands its offerings by becoming Starbucks' retail partner; Coca-Cola dives into the category by acquiring UK-based Costa.

The beverage giant expanded its portfolio of up-and-coming brands with New England's Moxie.