The athletic apparel and footwear company's digital business, including traffic and conversion, will continue to be a primary focus of innovation and investment
WD-40 Company has launched its 3-in-One Lock Dry Lube to help loosen and lubricate stuck locks and protect from corrosion without attracting the dirt and debris that often plague lock lubricants.
In addition the CEOs promotion, MPOWERDs Board of Directors appointed Valarie Gelb as Chairman of the Board and appointed two new directors, Mark Sperry and Michael Pecoraro.
With a reputation for its engaging marketing campaigns in certain regions, Cadbury decided to use personalization to raise its brand awareness, increase penetration, and connect emotionally with its customers in lesser-known regions.
PepsiCo is about to shake things up. The company is planning to break into retail by selling its premium snacks and drinks exclusively through e-commerce platforms in India, according to reports.
Using the entrepreneurial spirit of a smaller company, General Mills acted on an intuition, an outside partnership and direct consumer interaction, for a quick innovation with a big impact.
