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New Product Launches

  • Energizer Reveals New Company Names Upon Separation

    Energizer announced the names of the two new companies upon separation, targeted for July 1, 2015. The Personal Care Division will be named Edgewell Personal Care and the Household Product Division will retain the Energizer name and logo.
  • Cadbury Boosts New Products with Personalized Video

    With a reputation for its engaging marketing campaigns in certain regions, Cadbury decided to use personalization to raise its brand awareness, increase penetration, and connect emotionally with its customers in lesser-known regions.
  • PepsiCo to Sell Juices via E-Commerce

    PepsiCo is about to shake things up. The company is planning to break into retail by selling its premium snacks and drinks exclusively through e-commerce platforms in India, according to reports.
  • Michele Ferrero Passes Away at 89

    Michele Ferrero, the world's richest candy maker, passed away on Valentine's Day at the age of 89. Ferrero had been ill for several months, passing away on Saturday at his home in Montecarlo, surrounded by his family.
  • Mondelez International Acquires Enjoy Life Foods

    The acquisition is expected to build on its strategy to expand in the fast-growing 'better-for-you' snacks segment.
  • The Genius of Coke's Controversial New Milk

    Disruption. A characterization of Coca-Cola's lower tech, but startling entry into fluid milk with its Fairlife brand -- presenting the potential to upend how business is done in the dairy case, but also in other highly commoditized supermarket categories like meat and produce.
  • Top 5 Most Powerful People in Food

    Who are America's most powerful people in food? Here we identify five CG individuals that are most powerfully influencing the industry. These are the individuals that make things happen, rewrite the rules, change the conversation, and shift the paradigms.
  • Six Reasons Start-Ups Drive Health and Wellness

    In health and wellness, it is start-ups that are taking the lead in redefining markets and creating new categories. Find out why.
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