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New Product Launches

  • Kraft Macaroni & Cheese Gets a Makeover

    In 2016, U.S. and Canada Kraft Mac & Cheese varieties will be made without artificial flavors, preservatives or synthetic colors.
  • Brown Shoe Company Embarks on Rebranding

    Brown Shoe also announces the impending launch of its new men's footwear business, Brown Shoe Bootmakers.
  • Snyder's Unveils New Integrated Marketing Campaign

    The campaign communicates a compelling story about the wide range of Snyders of Hanover pretzel varieties and the endless ways and occasions consumers can use them.
  • 2015 Standout SMBs

    Through the use of innovative thinking, technology solutions and even some aggressive marketing, these nine Standout SMB companies should be duly noted for the strategies that helped them grow in the midmarket.
  • April 2015 Digital Issue: Just Get Started

    CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.
  • Air Wick Believes 'Home is in the Air'

    Aiming to accelerate share while driving category growth and brand loyalty, RB (formerly Reckitt Benckiser) executed a global re-launch of its Air Wick brand with a “Home is in the Air” campaign that includes an in-store component to get shoppers to smell the scents.

  • Small Organic to Mass Market: Growth Potential or Selling Out?

    Many small, organic food companies start with a homegrown story that appeals to its consumer base, however, major consumer goods powerhouses have been recently vacuuming up these niche players. Giants like Coke, General Mills and Kellogg have recently expanded their organic portfolios through acquisition with rumors of more to come. With the risk of being called a sell out, is teaming up with bigger companies better for growth, or is it a death sentence for these smaller players?
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