New Product Launches

PepsiCo's Mountain Dew brand launches its first-ever global campaign.

The campaign will be supported with print and digital advertising, sampling events, public relations, and social media.

Data is at the heart of the store of the future. Is your new product marketing ready?

The limited edition styles are available exclusively at Shoe Carnival, retailing for $50 - $55.

The Pretzel Crisps brand (from Snyder's-Lance) explains how it redesigned its website to deliver on a more engaging user experience.

The new line-up includes Mocha, Caramel Macchiato, Vanilla Latte, and Coffee.

SnackWell's is reformulating its products and expanding to offer consumers more better-for-you snacking options.

This year 12 companies have been named Breakthrough Innovation Winners, recognizing companies such as PepsiCo, Kraft Foods, and L'Oreal Paris.