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New Product Launches

  • Gerber Launches New Baby Food Recipe

    Gerber launches Gerber 3rd Foods Lil Bits recipes, to help babies master chewing.

  • 2015 Shopper Marketing Effie Winners

    Effie Worldwide and the Path to Purchase Institute celebrated the winners of the 2015 Shopper Marketing Effie Awards on March 17 at the Shopper Marketing Summit. Thirteen campaigns received gold, silver or bronze awards after being judged best in class by several juries of marketing executives. We present summaries of the winning campaigns in the following case studies.

  • Lay's Adds New Snack

    Lay's introduces Lay's MAXX this summer.

  • Mars Chocolate Expands Snack Portfolio

    Mars Chocolate North America expands its product portfolio to include several new snacks and to-go bottles for M&M'S.

  • Global Thirst

    PepsiCo's Mountain Dew brand launches its first-ever global campaign.

  • Love Your Bread

    The campaign will be supported with print and digital advertising, sampling events, public relations, and social media.

  • Out With Mass Marketing, In With Mobile

    Data is at the heart of the store of the future. Is your new product marketing ready?

  • Fresh Footwear

    The limited edition styles are available exclusively at Shoe Carnival, retailing for $50 - $55.
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