New Product Launches

Earlier this week, Kraft Foods Inc. showcased more than 70 new foods and beverages in an Internet-based virtual world at the 2007 Food Marketing Institute (FMI) Supermarket Convention in Chicago.

The Maytag brand launches its first major advertising campaign since being acquired by Whirlpool Corporation last year and its first national campaign featuring the new Maytag Repairman, played by Clay Jackson who was recently discovered during a nationwide, public search involving more than 1,500 people.

The new enterprise mobility business from Motorola Inc. and Avery Dennison Corporation announce a strategic relationship under which Avery Dennison RFID will supply EPCglobal Gen 2 RFID tags to Motorola.

Stonefly manages growth with new intelligence across functions

Bravo! Brands Inc., a brand development and marketing company that promotes and distributes vitamin-fortified, flavored milk drinks and other beverages, launches its ecommerce Web site, enabling consumers to purchase its Bravo! and Slammers brands directly from www.bravobrands. com.

Recent studies show that some Americans have a difficult time understanding nutrition facts labels.

Playtex Products Inc. acquired the stock of Tiki Hut Holding Company Inc., the owner of Hawaiian Tropic sun care -- a move that is in line with Playtex's acquisition strategy to acquire products in its core categories that promote growth internationally.

Dean Foods Company appoints Rachel Cullen to the newly-created position of senior vice president and chief operating officer, Ice Cream.