The Coors Light campaign features a new tagline, "The World's Most Refreshing Beer," a nod to the brand's successful positioning as the beer as cold and refreshing as the Rocky Mountains
Land O'Lakes, Inc., a leading dairy cooperative, is implementing Sopheon's Accolade product life cycle management (PLM) system as the technology foundation for its product innovation processes.
American Greetings Corporation signs a licensing agreement with comedian Ellen DeGeneres to partner on a signature line of humorous greeting cards entitled the ellen collection.
Kmart, a wholly owned subsidiary of Sears Holdings Corporation, adds 32 new products to its assortment of private label beverages under the American Fare brand name.
