American Greetings and Ellen DeGeneres Partner for New Greeting Cards

American Greetings Corporation signs a licensing agreement with comedian Ellen DeGeneres to partner on a signature line of humorous greeting cards entitled the ellen collection. The 32-card ellen collection will feature illustrations of the comedian along with her trademark wit and quirky observations about ordinary, daily life situations. Selections will be available for birthdays, friendship, thank you and encouragement, beginning this summer exclusively at major super centers, drug stores and grocery stores carrying American Greetings products. "American Greetings is excited to partner with Ellen and bring her sense of humor to life on this special collection of cards," says Steven Willensky, senior vice president of sales and marketing for American Greetings. "Her authentic humor embodies exactly what today's women find the funniest. The everyday, shared experiences she jokes about are far funnier than anything that could be made up, and are exactly what endears her to so many people. Fans will find that the new cards really capture Ellen's personality and sense of humor."