Vita Foods and Cadbury Schweppes Spice Up Summer Grilling Season
Vita Food Products Inc. and Cadbury Schweppes Americas Beverages (CSAB) announce a new line of savory soda-flavored sauces and marinades. The licensing partnership between CSAB and Vita Food Products will introduce flavored barbeque sauce and meat marinades that feature the popular sodas Dr Pepper, 7UP and A&W Root Beer. "Through the years, soda-flavored barbeque sauces have become a great American tradition in culinary creativity. We've talked to consumers at length regarding the kinds of foods and flavors they enjoy, and as a result, created this line of barbeque sauce and marinade products infused with some of America's favorite soda brands, Dr Pepper, 7UP and A&W Root Beer," says Megan May, associate licensing manager, Cadbury Schweppes Americas Beverages. The full line of sauces will be available in grocery, gourmet and convenience stores, as well as in casual dining restaurant chains this summer.