New Product Launches

Russ Berrie and Company Inc. launches a new business-to-business (b2b) Web site for its gift segment.

The "Barbie BCause" collection reuses excess Barbie fabrics and trimmings to create handbags, pillows, diaries, totes and other eco-friendly accessories.

CG companies start to leverage this group's buying power

The Maytag brand launches its first major advertising campaign since being acquired by Whirlpool Corporation last year.

Cadbury Schweppes Americas Beverages (CSAB) and Vita Food Products Inc. form a licensing partnership and announce a new line of savory soda-flavored sauces and marinades that feature the popular sodas Dr Pepper, 7UP and A&W Root Beer.

Kraft Foods Inc. showcased more than 70 new food and beverage products in an Internet-based virtual world at the 2007 Food Marketing Institute (FMI) Supermarket Convention last month in Chicago.

In an effort to help consumers more easily identify better-for-you pasta products that truly offer real whole grain nutrition, American Italian Pasta Company (AIPC), the largest producer of dry pasta in North America, has reintroduced its Mueller's, Heartland and Golden Grain multi grain pasta lines under a whole grain banner.

Chattem Inc. announces the closing of its previously announced agreement to acquire the rights to ACT, a branded over-the-counter (OTC) anti-cavity mouthwash/mouth rinse, in Western Europe with worldwide trademark rights from Johnson & Johnson for $4.1 million in cash plus certain assumed liabilities.