New Product Launches

CG companies start to leverage this group's buying power

The Maytag brand launches its first major advertising campaign since being acquired by Whirlpool Corporation last year.

In an effort to help consumers more easily identify better-for-you pasta products that truly offer real whole grain nutrition, American Italian Pasta Company (AIPC), the largest producer of dry pasta in North America, has reintroduced its Mueller's, Heartland and Golden Grain multi grain pasta lines under a whole grain banner.

Chattem Inc. announces the closing of its previously announced agreement to acquire the rights to ACT, a branded over-the-counter (OTC) anti-cavity mouthwash/mouth rinse, in Western Europe with worldwide trademark rights from Johnson & Johnson for $4.1 million in cash plus certain assumed liabilities.

The Procter & Gamble Company announces that beginning in September it will convert its entire portfolio of liquid laundry detergents to a "2X" concentrated formulation.

Coors Brewing Company executives, employees and distributors are joining forces to build awareness and trial of the company's latest innovation, the Cold Activated Bottle.

Nike Inc. and Foot Locker Inc. expect to open up to 50 "House of Hoops by Foot Locker" retail stores in the United States over the next three years, creating a new brand and community-oriented retail experience that celebrates the culture of the game for basketball consumers.

Crocs Inc. enters into a licensing agreement with Marvel Entertainment Inc. to produce Crocs footwear and Jibbitz charms featuring characters ripped from the pages of Marvel's comic books, including Captain America, The Fantastic Four, The Incredible Hulk, Spider-Man and The X-Men.