This new facility will serve as the company's European Center of Expertise for Biscuits, focusing on innovation and new product development for many of Europe's biscuit brands.
The center is expected to offer an unprecedented and holistic approach to creative thinking and collaboration to facilitate accelerated innovation and growth.
Cereal Partners Worldwide, a joint venture between Nestle S.A. and General Mills Inc., announce the creation of a new Innovation Center in Orbe, Switzerland.