General Mills Launches Innovation Portal
General Mills extends an invitation to scientists, researchers, engineers, inventors and entrepreneurs around the globe to visit the company's new General Mills Worldwide Innovation Network (G-WIN) innovation portal, online at GeneralMills.com/Win. Visitors to the site can find opportunities to partner with General Mills on initiatives across the company's extensive portfolio of consumer brands.
The new G-WIN innovation portal provides visitors with details on nearly 50 technical challenges that the company is looking to solve. Those who join the G-WIN community by registering online will receive ongoing updates about specific technical challenges that match their unique abilities and expertise.
"We are absolutely committed to changing the way we invent through connected innovation," says Peter Erickson, senior vice president of Innovation, Technology and Quality at General Mills. "Connected innovation is very much a part of our culture. The new innovation portal, powered by inno360's software, provides us with a wonderful tool to make the process more efficient."
General Mills has partnered with innovation software firm inno360 to co-create the Web-based platform as part of the firm's Alpha partner program.
Since the launch of G-WIN, more than 40 new General Mills products have incorporated a significant portion of external innovation, including Fiber One Bars, Pillsbury Savorings, Progresso Light soups, Yoplait Smoothie, and Wanchai Ferry frozen dinner kits.
The new G-WIN innovation portal provides visitors with details on nearly 50 technical challenges that the company is looking to solve. Those who join the G-WIN community by registering online will receive ongoing updates about specific technical challenges that match their unique abilities and expertise.
"We are absolutely committed to changing the way we invent through connected innovation," says Peter Erickson, senior vice president of Innovation, Technology and Quality at General Mills. "Connected innovation is very much a part of our culture. The new innovation portal, powered by inno360's software, provides us with a wonderful tool to make the process more efficient."
General Mills has partnered with innovation software firm inno360 to co-create the Web-based platform as part of the firm's Alpha partner program.
Since the launch of G-WIN, more than 40 new General Mills products have incorporated a significant portion of external innovation, including Fiber One Bars, Pillsbury Savorings, Progresso Light soups, Yoplait Smoothie, and Wanchai Ferry frozen dinner kits.