Newell Rubbermaid's Graco Brand Delivers More Value

Newell Rubbermaid introduces five multi-functional products from its Graco brand designed to deliver greater consumer value by converting to new uses as infants and toddlers grow. A result of consumer-driven insights, Graco Symbio 3-in-1 Travel System; Blossom 4-in-1 Seating System; MyRide 65 Convertible Car Seat; Nautilus 3-in-1 Car Seat; and Pack 'n Play Playard with Newborn Napper Station are expected to offer meaningful new benefits that ultimately translate into money-saving solutions from one brand.

"Parents are looking to maximize their household budgets without compromising on quality for the essential products their infants and children need and use everyday," says Kim Lefko, general manager, Americas, for Newell Rubbermaid's Baby & Parenting Essentials global business unit. "With a convertible offering in each of the major product categories - highchairs, strollers, car seats and playards - Graco offers parents a compelling value that reinforces our commitment to providing dependable, innovative products to parents and caregivers around the world."

Instead of meeting one need for a limited amount of time, these new Graco products adapt in size, shape and function as children transition through the early phases of their lives.