New Product Development & Introduction (NPDI)

For more than 20 years, Starbucks has been working on patent pending technology to bring instant coffee to its consumers.

To support the growth of new-to-world products with uncertain demand, R.J. Reynolds realized it could not rest on its laurels, and an innovative approach to the supply chain would have to be developed.

The meat supplier and the first refrigerated pet food company in the United States join forces to transform the way families feed their pets.

Companies cannot afford to cut back on innovation, especially in this economy. In fact, bringing new products to market may be the only way to survive and grow. Find out how leading-edge brands, like Reebok, have embraced PLM to drive operational efficiency, enable faster innovation and improve product quality to gain a competitive edge.

The invention of the snowboard threw the downhill snow sports world onto a whole new ride. But the snowboard hasn't had a significant advance since metal edges some 20 years ago. Founded in 2005, Deuce Snowboards is helping to give snowboarding a new edge.

TerraCycle creates new circuit board picture frames and vinyl record clocks for sale at OfficeMax.

The Clorox Company details how it has transformed its product development process to sustain market leadership

Lean times force a re-evaluation of product portfolios and R&D allocations. Daniel Staresinic tells us why efficient and cost-effective innovation is now more important than ever.