Networking

The sports apparel maker has increased productivity of warehouse operators in its distribution center by one hour per shift.

The new service and infrastructure will support the "Restock Kroger" plan by accelerating key digital initiatives.

Data sets require new skills and processes.

Digital tools can transform every step in the system.

Transforming traditional methods of new product development.

Wholesale business transformation is required for CGs to remain relevant in a marketplace that’s now driven more by consumers than brands or retailers. And digital tools and technologies are the only logical way to achieve that.

The ambitious "Restock Kroger" plan will use shopper data, experiential technology and, yes, some CPG dollars, to reposition the retailer for the modern marketplace.

Michael Forhez joins with Oracle colleague Gérald Poncet to examine the realities of a "phygital" retail landscape.