Apps

PepsiCos North American Beverages insights team has devised a system of apps, experiential activations and quizzes to make the reams and reams of data the company produces internally more digestible.

New technology links Kellogg's Family Rewards with U.S. retailer frequent shopper cards; No more codes

This year promises to be a watershed for digital commerce. Conversations with 'digital leaders across industry segments have shown a remarkable turn in the last six to nine months. Personalization of all consumer interactions has clearly grown from an online-only context to an all-encompassing 'phy-gital'.

Walmart launches its hypermarket O2O platform "Walmart To Go" in Shenzhen, consisting of the newly launched "Walmart" mobile shopping APP, "To Go Service Center" in stores for self pick up, and multiple online & offline e-payment options.

Domino's Pizza revealed this week its customers will be able to order pizzaon Twitter by simply tweeting the pizza emoji to the retailer.

Footwear and accessories brand Cole Haan launches Apple Pay allowing customers to make purchases with one touch on the mobile shopping app.

The Pretzel Crisps brand (from Snyder's-Lance) explains how it redesigned its website to deliver on a more engaging user experience.

Adam Brotman, Starbucks Coffee Company's Chief Digital Officer, was named CDO Club's 2015 U.S. Chief Digital Officer of the Year. The CDO Club is a community of C-suite digital leaders with over 1,000 members.