Apps

Shiseido has selected Salesforce Marketing Cloud to support its comprehensive web beauty service community, establishing one-to-one connections with members.

Lululemon Athletica inc. has appointed a new Executive Vice President of Digital.The news comes on the tail of the company reporting a 31 percent increase in its e-commerce channel in the first quarter.

Shoppers of Nicole Miller fashionsable to buy straight from the designer's online store anytime, anywhere with just one touch.

General Mills discontinued its Nibblr subscription snack offering after about a year and a half, while Kellogg has assembled a team to create the direct-to-consumer food business.

MyWebGrocer unveils the next generation of its Digital Experience Platform (DEP) for grocers and CPG manufacturers.

The Scent Systems by Yankee Candle, aims to deliver precision scents to match customer's brand promise.

The new HEALTHYDAY app introduced at New York internet week helps consumers prepare for and manage cold, flu and allergy seasons.

The Go2Buy platform will let fans shop directly from social and purchase products as show airs.